2007-09-22 adidas unveiled as Tier One London 2012 Partner
adidas今日舉行正式記者會對外宣佈成為2012倫敦奧運會的官方贊助商,其實adidas長期以來在各項運動中的全方位用心投入早已在運動界豎立起不可撼動的地位,因此繼2008北京奧運後又再一次成為奧運主贊助商其實實在不讓人感到意外...
adidas
unveiled as Tier One London 2012 Partner
Official
Sportswear Partnership confirmed
London,
September 20, 2007
– adidas has claimed gold with the announcement of their Tier One partnership
with the London Organising Committee of the Olympic and Paralympic Games (LOCOG),
becoming the ‘Official Sportswear Partner of London 2012’.
A
host of international sports stars attended the announcement in central London
today.
The partnership with London 2012 will be the biggest
single investment adidas has ever put into a UK sporting event and includes the
financial contribution to LOCOG, investing in LOCOG’s needs to kit out
athletes and volunteers as well as potential merchandise royalties and marketing
activities leading up to the event.
adidas
will be the exclusive supplier of branded and unbranded sports merchandise to
all London 2012 venues and stores plus they will also kit out the approximately
70,000 volunteers needed to man the Games and will provide them with the same
level of care as athletes.
adidas
will also help Team GB and Paralympics GB secure medals by supplying the most
technologically advanced sporting apparel available.
In addition, the sportswear company is determined to increase sports
participation in the UK by inspiring youth and supporting promising young
athletes for the next five years and beyond.
Herbert
Hainer, CEO and Chairman of the adidas Group said: “This is a fantastic
opportunity for adidas and we are excited to
become a Tier One partner of the London 2012 Olympic Games and Paralympic Games. Our heritage and technologies have been inseparable from the
history of both the Olympic and the Paralympic Games. So we are proud to be
playing a major role in what
promises to be one of the best sporting events the world has ever seen.
Our
deep involvement in the Games will help us to become the leading sports brand in
the UK, the largest sportswear market in Europe.”
On
the new partnership, LOCOG chairman Lord Sebastian Coe expressed his delight in
securing adidas as a Partner of the London 2012 Games, adding: “In
adidas we have a partner that not only understands the audience but also
understands sport. The long adidas association with the Olympic Games makes them
the perfect fit for the sportswear category. No other sportswear brand can claim
to be actively involved in 25 of the 26 Olympic sports that will be on show at
London 2012. adidas has the ability to communicate and engage with all audiences
young and old which will ensure that, together, we can inspire and excite
everyone over the next five years and beyond.”
adidas
will also encourage people to video their own sporting challenges to share at www.adidas.com/london2012.
Notes
to editors:
·
adidas
will be the Official
Sportswear Partner to London 2012
·
adidas
will be the
Official Sportswear Supplier to Team GB and Paralympics GB
·
adidas
will sponsor Team GB and Paralympics GB through to 2012 including the 2008
Beijing, 2010 Vancouver and 2010 World Youth Games.
(The 2008 Beijing games are subject to a pre-existing agreement with
adidas and the BOA – British Olympic Association)
·
adidas
has worked with the BOA (British Olympic Association) since 1984 and the BPA
(British Paralympic Association) since 1996
·
adidas’
investment will provide specially designed kit for all the Team GB athletes, all
the Paralympics GB athletes and all 70,000 London 2012 volunteers
·
adidas
will be the Official
Supplier of Branded and Unbranded Sports Merchandise
·
adidas
expects to provide LOCOG with the largest amount of merchandise royalties of any
sponsor or licensee through the sale of adidas branded and unbranded sportswear
·
adidas
will supply the kit for the Torch Relay
·
adidas
is the only brand that designs and develops sportswear for 27 out of 28 Olympic
sports (Beijing) and 25 out of 26 (London)
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