2007-09-24  adidas by Stella McCartney Debuts Golf Range at London Fashion Week

adidas by Stella McCartney今日在倫敦時裝週中舉行了08年春夏的花生秀,繼07秋冬推出的舞蹈系列獲得熱烈迴響後,08春夏當然也有新的驚喜帶給大家---SMC為大家帶來了她首個高爾夫系列!  個人覺得這是一個相當棒的嘗試,因為以往女子高爾夫運動衫總給人感到較為嚴肅樸實,甚至帶些老氣,如果能有一些優雅的時尚氣息進入其中,確實會很不一樣喔... 

adidas by Stella McCartney spring/summer 08

- Launching Golf –

Herzogenaurach/Germany, September 2007 – Successfully grown since 2005 the critically acclaimed adidas by Stella McCartney collaboration is presenting the spring/summer 08 collection for the very first time during London Fashion Week as the official closing event. Highlights are the introduction of Golf as a new sports category within the performance range accompanied by the broadening of the Cover Up section as a follow-up to popular former seasons. The line also features 100% organic cotton pieces within the Washed segment and a new packaging concept with boxes made out of 100% recycled paper alongside the different categories.

After the recent winning launch of Dance for fall/winter 2007 the adidas by Stella McCartney line now hits the ball with Golf as a new category and extends naturally. Whether to brush up on skills or to start as a beginner, with the adidas by Stella McCartney golf range there is no restriction of elegance outside on the green. This segment is inspired by men’s silhouettes and traditional tailoring, combined with feminine details and grace. Soft stretch fabrics and pristine smart polo's fit perfectly with Codura jackets and underline the ideal proposition for the fusion of performance and style. In addition, the line consists of key looks for après sport e.g. on the way to the club house breaks. Highly functional golf footwear introduces the Garbato shoe that offers waterproof technology while showing great attention to details such as embroidery eyelets and a removable kiltie tongue allowing different style options.

Stella McCartney comments: ''I think it is about time that women who play golf can now echo what they wear in everyday life on the green. It’s exciting for me to bring a bit of an edge to golf."

The Cover Up pieces are designed for warming up as well as cooling down and can be easily worn to and from the gym. All pieces show a love for details such as splash prints, herringbone tape facets or cocoon silhouettes. Highlight products are the Run Cover Up Short Sleeve Light Jacket and Image Tank as well as the Yoga Cover Up Hoodie and Short proofing comfort being beautiful.

The Gym category is split into three segments: Studio, Yoga and Dance. Strong graphical elements as well as taping details are featured within the latter, whereas Gym Yoga pieces bring in natural fibres e.g. bamboo. Clean lines come in to the fore to show pureness and simplicity.

The Running pieces re-emphasize lightness this season. All product materials were chosen under the aspect of lightweight e.g. mesh materials with see through effects. This part of the collection is inspired by vintage running styles with modern twists, coming to life in more extreme silhouettes and bandage/paneling designs to create an unexpected twist. Highlight within footwear is the Microbounce Spotu that represents a light and flexible edition with clear TPU for structure and a mesh sock upper.

The overall ambience is supported by the seasonal color story that is more about a subtle combination of shades and tonality in addition to a soft metallic story and hints of pop color tones. The highly functional sports collection consists of apparel, footwear and accessory pieces that fuse style with top-level technology for maximum performance: Formotion^TM and Clima365 representing the highlight technologies within apparel and Bounce a³ within footwear.

he spring/summer 08 collection will hit retail in around 600 stores in February 2008, including high-end department stores - such as Harrods, Holt Renfrew, Nordstrom - as well as adidas Sport Performance stores, Stella McCartney stores and selected sports retailers all around the world. Alongside Golf, Gym and Running, the spring/summer 08 range continues to offer highly functional products for Swim and Tennis. Prices range from 15 Euro for the Tennis wristbands up to 260 Euro for the Golf Jacket.  

Note: adidas offers products out of two different divisions: Sport Performance (leading technologies), Sport Style (Y-3: sports-inspired design collaboration with Yohji Yamamoto, Sport Heritage: Originals models). The adidas by Stella McCartney range is part of the adidas Sport Performance division.

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