2007-10-23 adidas Wawa aba
adidas今日正式對外發布了首個非洲盃專用比賽球---Wawa aba, 這顆球主要還是建構在世界杯用球+Teamguist之上,外觀顏色則用上了08年非洲盃主辦國加納的代表色黃綠紅,並繪以極富非洲色彩的圖案... Wawa aba這個名字來自西非的Akan文化,意思是Wawa樹的種子, wawa樹是非洲地區質地最堅韌的樹種,因此wawa aba野被賦予了另一層象徵意義---毅力! 正好足以傳達選手們為最高榮譽奮戰到底的那份毅力~~~

adidas
presents the first official Match Ball for the
African
Cup of Nations: the “wawa aba”
Accra
(Ghana)/Herzogenaurach, October 19th, 2007
– Today, adidas took the opportunity of the draw for the MTN Africa Cup of
Nations 2008 in Ghana to present the first Official Match Ball for the Cup, the
adidas “wawa aba”. In addition to the match balls for the FIFA World Cup™
and the UEFA EURO™, adidas thus now also supplies the ball for the
Championship on the African continent.
The
adidas “wawa aba“ combines tradition and innovation and stands out due to
its exceptionally strong colouring. The Official Match Ball clearly features the
national colours of Ghana (red/yellow/green) – host of the MTN Africa Cup of
Nations 2008 – and complements the design with historical and cultural
elements of Africa. For the Akan culture originating
from Western Africa the name “wawa aba” is a symbol of persistence. People
there particularly believe in the strength and team spirit of a community. The wawa aba is the seed of the wawa tree, one of the
strongest and most processible woods of Africa. For the population, the wawa aba
mainly has mystical significance. These are people who don’t let failure
discourage them, who seize all opportunities successfully and who are thus just
as strong and adaptable as the wawa aba.
“In
recent years, football in Africa experienced outstanding growth and the Africa
Cup has become one of the most important continental championships worldwide.
Therefore, we are pleased that the African Cup of Nations is now also played
with a specially designed adidas Ball. This impressively underlines our position
as the number one football brand on all continents”, said Erich Stamminger,
President and CEO of the adidas brand.
“During
the past few years, adidas and the Confederation of African Football have
continuously expanded their relationship and in the course of time our
partnership has reached an exceptional level. The Match Ball specifically
designed for the Africa Cup adds a new dimension to the excellent cooperation
with adidas. Our company and the entire football community of Africa are proud
of the magnificent “wawa aba”, the first Official Match Ball for the MTN
Africa Cup of Nations featuring a design inspired by African elements,” said
Issa Hayatou, CAF President.
With this activity, adidas is adding another component to its engagement in Africa. In addition to its involvement in the Africa Cup of Nations, adidas is the Official Supplier of nine African nations: Nigeria, South Africa, Burundi, Eritrea, Lesotho, Malawi, Mauritania, the Seychelles and Swasiland.
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