2007-11-01 adidas women SS08-Yoga focus within adilibria and adidas TECHFIT

adidas今日正式發布了08年春夏的Performace女裝系列新聞資料,看來08年仍然會延續今年的這股瑜珈熱潮,主要的重點仍然聚焦在瑜珈運動上,並將推行名為“Play Yoga” 的全球性宣傳活動,另外還與美國知名的瑜珈大師Rainbeau Mars合作推出教學DVD,包括Laila Ali ,Stefanie Graf , Britta Steffen ,Iridia Salazar...等等在內的各領域傑出女運動員都在Rainbeau Mars的指導下修習瑜珈運動,藉以提升自己身心靈的境界...當然,產品依舊是最重要的,包括TechFit, Climacool...等等的各項頂級科技依舊會運用其中,產品價格帶則界於35至120歐元之間...

adidas women ss ‘08

yoga focus within adilibria and adidas TECHFIT™

Herzogenaurach/Germany, September 2007 – adidas celebrates women’s training with the introduction of the spring/summer 2008 collection. The new collection brings the exclusive high-end concept adilibria, the dance-inspired Fuse and the gym-focused Clima 365 to light within apparel, footwear and accessories. The collections mirror the distinctive combination of fashionable styles with highly functional products such as adidas TECHFIT™. They also utilize lead technologies such as ClimaCool® and are supported by a communication campaign centered around yoga.

In spring/summer ’08 adidas takes yoga beyond its spiritual roots and shows in its global campaign “Play Yoga” that yoga is a sport which helps athletes of all levels to get better at whatever sport they do. The face of the integrated women’s campaign will be yoga professional Rainbeau Mars who takes first-rate and internationally known athletes such as Laila Ali or Stefanie Graf as well as 100m freestyle world record holder Britta Steffen and Tae-Kwan-Do standout Iridia Salazar on a journey with yoga on a DVD available in selected adidas sports performance stores.

Product:

adilibria portrays the outstanding high-end collection of adidas women and offers functional yet stylish products. In apparel, soft touch and lightweight fabrics together with ‘up to the minute’ silhouettes in strong colors express the inspiration of yoga, like , for example, the adilibria Yoga Knit Capri and Yoga Tank. Highlight pieces in footwear comprise the Hatha Ballerina, a yoga-inspired style which comes with a beautifully matching and perfectly functional yoga sock, whereas the ‘LS MOVE’ features a seamless upper construction and a women-specific outsole design for optimal comfort and performance.

Clima 365 is a key concept for spring/summer 2008 with highly functional performance products across apparel, footwear and accessories. Here we use our leading technology ClimaCool® which ensures that apparel and footwear provide breathability and moisture management. This concept as well as stylish designs including 3-Stripe elements make the Clima 365 range the perfect choice for the next gym workout. Highlights in this season are the Clima 365 Gym Kick Pant and Image Top and the Clima LS Motion, a shoe specifically developed for cardio training exercises.

Another highlight concept within adidas women’s training is Fuse, a dance-inspired collection with a holistic concept of apparel, accessories and footwear dedicated to young, urban and dynamic women. Taking inspiration from dance, the line features feminine and sexy silhouettes, stretchable high performance fabrics and materials for superior comfort. Special dance shoes like the Efani or stylish products like the skirt or crop track top unite functionality, individuality and style.

In spring/summer 2008, technologies also play a key role within the women’s training range. Within TECHFIT™ adidas continues to develop an industry leading performance product concept to improve power, posture and balance not only in high performance sports but also for all mind and body activities. Compression fabrics and TPU power bands as well as seamless cuts promise functionality and comfort without compromising on feminine style for the next power yoga workout.

The new adidas women spring/summer collection will be launched globally in January 2008 and will be available in several department stores worldwide including the adidas Sport Performance concept stores. Price points vary from Euro 35 (apparel) to Euro 120 (footwear) for adilibria and from Euro 25 (apparel) to Euro 90 (footwear) for Fuse and Clima 365.

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