adidas and NBA All-Star Center Dwight Howard

announce their extended partnership

Portland, OR, October 30, 2007 – adidas and Orlando Magic NBA All-Star center, Dwight Howard, announced a multi-year partnership extension agreement.  This partnership announcement continues to signify adidas’ already strong commitment to the sport of basketball and the talented young players that are the foundation and future of the NBA.  Howard’s extension agreement was negotiated by Aaron Goodwin of GSM.  Terms of this extension were not disclosed.

“Having been part of the adidas family for many years, I was extremely happy to be able to extend my relationship with them,” noted Howard.  “adidas has always offered me the best products on the market and outstanding service.  I look forward to helping grow their basketball business moving forward.”

Howard, starting his fourth NBA season, had a break out 2006-07 campaign, while leading the Magic to their first playoff appearance since 2003.  He finished the year with career highs in minutes played (3,023), minutes per game (36.9), points per game (17.6) and field goal percentage (.603).  Howard led the Magic in points per game (17.6), blocks per game (1.90), rebounds per game (12.30) and minutes per game (36.9).  For all his hard work, Howard was named to his first All-Star game in February and finished the season voted All-NBA third team.

“Having Dwight as a member of the adidas Basketball family for many years to come was a major priority for us,” stated Jim Gatto, Director of Global Basketball for adidas.  “This year Dwight was able to establish himself as a future superstar in the league and key player in the future of adidas’ basketball business.”

Currently Howard is a key component of the new adidas Basketball movement, “Basketball is a Brotherhood.”  “Basketball is a Brotherhood” is the integrated, digitally led marketing and advertising revolution that does something no other brand has done: it allows today’s greatest players to interact and inspire the next generation of athletes, putting them side-by-side on and off the court.  This season the consumer will be able to go to www.adidasbasketball.com and experience adidas Basketball through a series of web episodes and other creative on-line activities that show the true meaning of Brotherhood.  “Basketball is a Brotherhood” will introduce the adidas “Team Signature” footwear and apparel collections.  For more information on the Brotherhood and Howard go to http://press.adidasbasketball.com/.

。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。