2007-12-10 adidas new football line - adiPURE
adidas與AC米蘭中場球星Kaka今日在日本橫濱正式對外發布了最新的足球產品線---adiPURE,早前為大家報導過新的國家隊球衫時就曾預測過今年adidas應該有意要走復古式的設計風格,看來這句話又得到印證了...新的adiPURE系列刻意回到足球產品設計的原點,講求足球鞋本身那份單純為足球運動而出發的精神---純粹,簡單,自然天成,以及優雅...就產品本身與去年的7406系列以及今年初的COPA25看來有類似的感覺,但不同於其他兩個系列,在adiPURE身上其實我們都還是可以看到很多當代的設計元素與造鞋工藝在其中,當然還有最新的球鞋科技...所以adiPURE不僅是復古,其實更像是一種用當代手法來詮釋過往精神的新古典主義產物...
今天的發表會上adidas更特別製作了一個大理石制的鞋盒來裝Kaka的鞋,而Kaka也同樣的在鞋盒內寫下了他想與所有足球迷分享的足球小語"Only when you have a true feel for the ball can you truly make it do what you want.". 而未來除了Kaka外,其他包括 Robin van Persie (Arsenal FC), Frank Lampard (Chelsea FC), Philipp Lahm (FC Bayern München), Xabi Alonso (Liverpool FC), Vicente (FC Valencia), Alessandro del Piero (Juventus Turin), Karim Benzema (Olympique Lyon), Christoph Leitgeb (Red Bull Salzburg), Yoann Gourcuff (AC Milan) 以及 David Trézéguet (Juventus Turin)...等,都將穿著此系列出賽...
adidas
“adiPURE” – Introducing Elegance To The Pitch
Kaká
unveils new adiPURE football boots in Yokohama
Yokohama/Herzogenaurach,
December 10th, 2007 – Today, at a press conference held in the Landmark Hall in Yokohama,
adidas and Kaká proudly presented the new adidas football line to the
public: adiPURE.
Kaká, star player of AC Milan and Brazilian
national team player, received his new, extremely classic and highly elegant
black & white football boots.
Kaká opened a black marble shoe box made
especially for him and unveiled his new handcrafted adiPURE football boots. At the event, Kaká wrote his personal
advice for all passionate football players on the lid of the marble shoe box.
“Only when you have a true feel for the ball can you
truly make it do what you want.”
This individual piece of advice from Kaká for
football’s up-and-coming players will be featured worldwide on all adiPURE
shoe boxes, in the ad campaign and at POS.
The accompanying communications activities will be
rolled out worldwide in January 2008. Kaká will wear his new adiPURE
football boots in all games as of now.
At the
heart of this new football boot made of fine, shiny leather is incredible
elegance.
The name “adiPURE” symbolizes the main features of
the handcrafted football boot:
pureness, simplicity, naturalness and elegance. However, the key benefit of this boot is its
fantastic fit. The
high-quality materials, soft leather and pre-moulded sockliner provide
outstanding comfort as well as an excellent, natural feel for the ball.
The adiPURE football boots in black/white and
white/black, together with matching apparel items, will be available at retail
from the end of January.
The launch of the adiPURE line marks a further milestone in the adidas football segment. Alongside the popular adidas PREDATOR® models and the various F50 football boots, adidas is now extending its comprehensive range of innovative and highly functional football boots with the adiPURE. All the players wearing adiPURE are true footballers like Kaká and Robin van Persie who know and live the game and inspire their team colleagues with their natural elegance. adidas players relying on the new adiPURE football boots include: Kaká (AC Milan), Robin van Persie (Arsenal FC), Frank Lampard (Chelsea FC), Philipp Lahm (FC Bayern München), Xabi Alonso (Liverpool FC), Vicente (FC Valencia), Alessandro del Piero (Juventus Turin), Karim Benzema (Olympique Lyon), Christoph Leitgeb (Red Bull Salzburg), Yoann Gourcuff (AC Milan) and David Trézéguet (Juventus Turin).
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